Hi there,

Last week, we applied the principle of cost-effectiveness [video] to choosing charities, exploring how donating to a highly-effective charity can be sort of like turning $100 into $10,000.

But: Can people with average incomes really make a difference? Shouldn't it be the billionaires who are stepping up?

Well, yes – it would be great if millionaires and billionaires stepped up! But if you don't want to sit by and wait for that to happen, check out the video below, where we hit the streets of London to find out what everyday people think about charity, wealth, and what it costs to save a life. The results? Equal parts surprising and inspiring. Watch below:

Curious how rich you are on a global scale? Head on over to our How Rich Am I calculator and see where you land — it's pretty mindboggling!

 P.S. You can give us feedback on these emails here.

Where can I find a list of the best charities?

Our research team recommends the best opportunities for donors looking to maximise the impact of their next dollar.